Sustaining brand loyalty and consumer demand has become increasingly difficult for marketing practitioners. Millions of dollars are invested annually in marketing and merchandising programs only to see declining consumer response rates and lower campaign returns on investment.
The traditional one-size-fits-all approach to Direct Marketing has lost its effectiveness. Industry results have shown that traditional direct marketing response rates have plummeted from their historical 2% factor to less than 0.6% for many of today’s mailings. And the National Do Not Call Registry is driving an increase in direct mail campaigns, thus making it more difficult for marketers to break through the consumer’s crowded mailbox to get desired levels of attention and consideration.
Even e-mail marketing, which has also exploded in volume, has been met with an equally significant decrease in response rates.
In spite of these challenges, marketers have alternatives available to leverage the data they have about their customers to create highly targeted direct marketing communications that drive significant increases in response rates, revenue and loyalty. This white paper provides you with an introduction to a new way to think about how you communicate with your customers.
What’s the Problem?
The problem with traditional direct marketing campaigns is that they are typically product-centric and not customer-centric. Clearly not all consumers are alike. They have different demographic profiles, income levels, and lifestyle and travel choices. These factors drive buying behavior. Yet most marketers ignore these differences by not tailoring direct-to-consumer communications to individual customer preferences or characteristics.
These issues point to the importance of personalization and relevance in leading marketers’ direct marketing efforts. The ability to create individualized and relevant communication will have a significant bearing on the results of your direct marketing (DM) campaign.
1. Purpose This document is a summary of the boot process for a terminal configure to run in mode 2 (Office Environment) Correct IP Address assignment is essential to ensure that the Authentication Devices can communicate with the target DCE server.
2. General Boot-up procedure The following network information is required for a Xerox Secure Access Authentication Device to communicate with a DCE server: 1. IP Address of the Authentication device 2. IP Address of the DCE server 3. The subnet mask 4. The default Gateway
There are two ways to configure the IP Address of each Authentication Device: 1. Using Static IP values 2. Using DHCP When configured to use the Static IP address option, any changes made to the settings are stored in the EEPROM however when configured in DHCP mode, the values are NOT stored in the EEPROM. This is important to understand because in DHCP mode under certain conditions the Authentication Device will use values read from the EEPROM.
Xerox Secure Access mode Web Admin Page
It is possible to set the values stored in the EEPROM for both Static and DHCP mode via the Authentication Device web page. In DHCP mode the IP Address, Network Mask and Gateway values will not be stored regardless of which mode is specified -the server address will always be stored.
1. Purpose This document is a summary of the boot process for a terminal configure to run in mode 2 (Office Environment) Correct IP Address assignment is essential to ensure that the Authentication Devices can communicate with the target DCE server.
2. General Boot-up procedure The following network information is required for a Xerox Secure Access Authentication Device to communicate with a DCE server: 1. IP Address of the Authentication device 2. IP Address of the DCE server 3. The subnet mask 4. The default Gateway
There are two ways to configure the IP Address of each Authentication Device: 1. Using Static IP values 2. Using DHCP When configured to use the Static IP address option, any changes made to the settings are stored in the EEPROM however when configured in DHCP mode, the values are NOT stored in the EEPROM. This is important to understand because in DHCP mode under certain conditions the Authentication Device will use values read from the EEPROM.
Xerox Secure Access mode Web Admin Page
It is possible to set the values stored in the EEPROM for both Static and DHCP mode via the Authentication Device web page. In DHCP mode the IP Address, Network Mask and Gateway values will not be stored regardless of which mode is specified -the server address will always be stored.
HP Web Jetadmin has the ability to discover non-HP printers connected to the network via non-HP print server devices. By supporting third party printers, HP offers a network printer management solution that drives an additional step further toward the “one-stop-shopping” concept that LAN administrators desire. LAN administrators will now be able to discover and manage printers offered by all major printer vendors from a single software interface.
Discovery
During discovery of devices, HP Web Jetadmin uses SNMP queries to gather information from the printer and print server device. If HP Web Jetadmin concludes that the device is a peripheral such as a printer, plotter, multi-function device, etc., it will display it in the list of discovered devices. In order for HP Web Jetadmin to conclude that a device is a peripheral, the device must be able to answer a set of basic questions.
A MIB (Management Information Base) is a set of objects that defines the types of SNMP queries that can be asked of a device. For example, the Standard Printer MIB (RFC 1759) is a generic set of objects to which most peripherals should be able to provide answers when queried. The Standard Printer MIB consists of objects that describe functionality and capabilities of the printer uch as page counts, media types, etc. Other common MIBs include MIB-II (RFC 1213) and the Host Resources MIB (RFC 1514).
Devices must be able to answer queries defined in these common MIBs in order for HP Web Jetadmin to discover the devices. Otherwise, there is not enough information pertaining to the device to warrant displaying it in the list of discovered devices. HP Web Jetadmin focuses on printer management, and it would be increasingly difficult to distinguish devices as printers unless they can answer a standard set of questions such as those defined in the Standard Printer MIB.
Enterprise content management (ECM) technology offers many business benefits, allowing users to share content and collaborate more effectively as part of their daily work processes. But for many organizations, ECM software products have proven to be too complex, time-consuming, and costly to deploy and maintain. There is a clear need for a straightforward content management solution that can provide organizations, large or small, both a faster return on investment and lower total cost of ownership. The Xerox DocuShare solution has evolved to meet these business needs.
Xerox commissioned Doculabs to conduct a formal assessment of DocuShare 4.0, released in October 2004. Overall, Doculabs was impressed with DocuShare’s range of features. It is clear that Xerox has made major improvements to the architecture and functional capabilities of the product since the previous version, allowing the product to meet the requirements of most ECM initiatives. DocuShare is easy to deploy and easy to use for line-of-business users, and its J2EE architecture will appeal to IT buyers. The net result is a solution that makes great sense – particularly for organizations that seek to roll out content and document management initially to departments or workgroups, with a longer-term strategy to extend the solution to the enterprise.
Enterprise content management (ECM) technology offers many business benefits, allowing users to share content and collaborate more effectively as part of their daily work processes. But for many organizations, ECM software products have proven to be too complex, time-consuming, and costly to deploy and maintain. There is a clear need for a straightforward content management solution that can provide organizations, large or small, both a faster return on investment and lower total cost of ownership. The Xerox DocuShare solution has evolved to meet these business needs.
Xerox commissioned Doculabs to conduct a formal assessment of DocuShare 4.0, released in October 2004. Overall, Doculabs was impressed with DocuShare’s range of features. It is clear that Xerox has made major improvements to the architecture and functional capabilities of the product since the previous version, allowing the product to meet the requirements of most ECM initiatives. DocuShare is easy to deploy and easy to use for line-of-business users, and its J2EE architecture will appeal to IT buyers. The net result is a solution that makes great sense – particularly for organizations that seek to roll out content and document management initially to departments or workgroups, with a longer-term strategy to extend the solution to the enterprise.
CIM is the application of computerization to seamlessly integrate the flow of production instructions throughout the print workflow—reducing wasted time, labor, and material—and to automate or eliminate inefficient steps. While CIM has been a cornerstone for many manufacturing industries since the late 1970s, until recently it has been difficult to implement CIM in print manufacturing. Printing is the ultimate form of custom manufacturing—no other industry retools its production line for every job ordered (e.g., changing paper, ink, plates, bindery configuration, layout, etc.) Despite the need for flexibility, and the wide range of input materials that print customers bring to the manufacturing process, there are indisputable trends facing printers today that make the adoption of CIM concepts imperative. These trends include:
• Shorter runs, greater job complexity, and customers demanding shorter turnaround times make it necessary to optimize equipment and staff utilization for maximum throughput and cycle time reduction. • Relatively slow print market growth and increasing competitive price pressures are driving print service providers to offer new, diverse services in addition to finding new ways to cut costs and improve profitability. • Print shops are continuing to add an increasing number of devices with embedded electronic controllers that allow them to be integrated with other devices; • The wide adoption of CTP (Computer to Plate) printing, digital printing and digital proofing, as well as standard file formats, now makes it possible to apply CIM to print production workflow.
These trends can be considered challenges or they can be opportunities for those printing companies who embrace the application of CIM technologies to improve their performance, profitability and customer relationships.
CIM is the application of computerization to seamlessly integrate the flow of production instructions throughout the print workflow—reducing wasted time, labor, and material—and to automate or eliminate inefficient steps. While CIM has been a cornerstone for many manufacturing industries since the late 1970s, until recently it has been difficult to implement CIM in print manufacturing. Printing is the ultimate form of custom manufacturing—no other industry retools its production line for every job ordered (e.g., changing paper, ink, plates, bindery configuration, layout, etc.) Despite the need for flexibility, and the wide range of input materials that print customers bring to the manufacturing process, there are indisputable trends facing printers today that make the adoption of CIM concepts imperative. These trends include:
• Shorter runs, greater job complexity, and customers demanding shorter turnaround times make it necessary to optimize equipment and staff utilization for maximum throughput and cycle time reduction. • Relatively slow print market growth and increasing competitive price pressures are driving print service providers to offer new, diverse services in addition to finding new ways to cut costs and improve profitability. • Print shops are continuing to add an increasing number of devices with embedded electronic controllers that allow them to be integrated with other devices; • The wide adoption of CTP (Computer to Plate) printing, digital printing and digital proofing, as well as standard file formats, now makes it possible to apply CIM to print production workflow.
These trends can be considered challenges or they can be opportunities for those printing companies who embrace the application of CIM technologies to improve their performance, profitability and customer relationships.
From the moment you turn on your workstations in the morning, what are you trying to do? What’s a “winning day?” Is it designing a better component—getting a healthy pat on the back for ingenuity? Or cleverly finding an extra .01% margin in a series of stock trades, yielding a sizeable commission? Maybe it’s polishing up the last 20 seconds of video in an awesome ad campaign, putting a huge smile on the client’s face?
These objectives can be met (and you can have a winning day)—it just takes the right tools. For most engineers/ designers/financial analysts/artists, the desktop personal workstation is the primary tool that can help make a day successful. That winning day largely depends on leveraging the innovation displayed by the workstation vendor—in effect, you’re looking for a good ROI (Return on Innovation).
HP’s new HP Z Workstations takes performance and reliability to the next level in nearly every aspect of workstation design. Depending upon how the workstation and its applications are used, technological innovations in the following areas will directly improve productivity.
Introduction 
Overview
Enterprise content management (ECM) technology offers many business benefits, allowing users to share content and collaborate more effectively as part of their daily work processes. But for many organizations, ECM software products have proven to be too complex, time-consuming, and costly to deploy and maintain. There is a clear need for a straightforward content management solution that can provide organizations, large or small, both a faster return on investment and lower total cost of ownership. The Xerox DocuShare solution has evolved to meet these business needs.
CIM is the application of computerization to seamlessly integrate the flow of production instructions throughout the print workflow—reducing wasted time, labor, and material—and to automate or eliminate inefficient steps. While CIM has been a cornerstone for many manufacturing industries since the late 1970s, until recently it has been difficult to implement CIM in print manufacturing. Printing is the ultimate form of custom manufacturing—no other industry retools its production line for every job ordered (e.g., changing paper, ink, plates, bindery configuration, layout, etc.) Despite the need for flexibility, and the wide range of input materials that print customers bring to the manufacturing process, there are indisputable trends facing printers today that make the adoption of CIM concepts imperative. These trends include: 
